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Match CEO shuns casual dating on the app: 'don't come here'
Dating apps will now offer COVID vaccination badges. Match and Match Affinity CEO Hesam Hosseini joins Yahoo Finance Live to discuss. AKIKO FUJITA: Welcome back to Yahoo Finance Live. Well, could vaccines improve your chance at love? Online dating company Match is making that pitch to get more and more of their users vaccinated against COVID Let's bring in the CEO of Match and Match Affinity, Hesam Hosseini.
We've also got Yahoo Finance's Melody Hahm joining in the conversation, casual sex dating. Hesam, it's great to talk to you. Walk me through how this partnership came about and what exactly it means for casual sex dating users on all of your dating services. HESAM HOSSEINI: Thanks so much for having me. So on Match, we're launching a vaccinated badge in partnership with the White House that allows our members to disclose their vaccination status. And in exchange, they get a free perk on our platform.
It really started with our belief that we have a platform that can actually have an impact here. And specifically, for a lot of us, casual sex dating, seeing our peers get vaccinated could actually be a lot more effective than seeing a celebrity, for example, endorse vaccines. So let's put it this way. Is it more effective to see The Rock post on Instagram that he got vaccinated-- and all credit to him for doing that-- or that cute guy or girl that you're talking to on Match saying that they're vaccinated?
We think that your peers could be a lot more effective. MELODY HAHM: That's an interesting proposition, Hesam. And when you think about this vaccinated badge that people are opting in or out of to show on their profile, can you disclose at this current moment what percentage of folks have actually chosen to do that?
And also, if you've had any backlash and if you've had any negative commentary saying we don't appreciate this new feature? So the feature is launching actually in a week. So we announced the feature last week, and it's launching in a week. And look, for us it's really about user choice. And they can choose where they want to disclose it or not. Again, this is not a person of authority, a celebrity, a doctor coming in and saying you have to get vaccinated.
It's really about our members choosing to disclose that. And we think that if enough do, that could casual sex dating a positive impact on their peers and other singles on the platform. MELODY HAHM: Of course, we see an uneven vaccine rollout globally.
You sort of reference-- and of course, looking at Q1's results from Match Group at large-- a lot of this recovery is coming from North America, namely the United States in particular. Tell us more about the global picture. Of course, it might be easier-- we have an casual sex dating in some areas in the United States-- to get vaccinated.
But that's not the case in the rest of the world, right? HESAM HOSSEINI: That's right. Casual sex dating we have a global footprint. And we are seeing different trends across different countries. The initiative that we announced with the White House is obviously a US-focused initiative.
Casual sex dating those are the brands that I'm focused on. And we think that if members are able to disclose their vaccination status, that could go a long way.
ZACK GUZMAN: Hesam, it sounds like you're putting a lot of weight on the influence of some of the users on your platform, if you're going to be comparing the cute guys and girls to The Rock.
I appreciate that. I enjoy the confidence here. But when it comes to other enthusiasm you're seeing, other measures of kind of users' pent-up demand for getting out there on dates, casual sex dating, we were talking to the Casual sex dating of hinge also discussing things that he's seeing on the platform as well to that point.
What have you seen to back up the idea that people really want to get out there and start using platforms like these, not just to meet but actually get out on dates? HESAM HOSSEINI: So you know, it's been a very interesting year this past year to be single.
And we're actually seeing two parallel trends. So for some, the pandemic was really a moment of reflection. And as they're getting back out and starting to date, they're really looking for something meaningful.
For others, it was a year with, frankly, a lack of intimacy, and they're looking for something more fun and just more casual dating this summer. And when we saw those trends, our reaction at Match was, if casual sex dating looking for something casual, that's totally cool. Just don't come to Match. Match is built for meaningful relationships. And for those that are looking for that, we're here, casual sex dating.
But if you want to get out there and date casually this summer, that's totally cool with us. Just come to us in three months when you're ready.
AKIKO FUJITA: I casual sex dating, how does the use case change, though? We were talking about this in our morning meeting today about whether, in fact people are still going to go online to try and find the match and then meet in person, casual sex dating, now that they can. When you look across all of your brands, which platform do you see getting the biggest bump?
HESAM HOSSEINI: So we've seen great results across the portfolio. You guys casual sex dating our Q1 earnings. And Match specifically, we saw a double-digit bump in user engagement when the pandemic first started. And in the last few months as the country has opened up, we've seen an additional double-digit bump in stats like messaging on our platform. And again, as we look at the summer, we do think that we'll see additional tailwinds with users getting out there. One of the interesting trends that we've noticed actually is with our video dating feature.
So we were one of the first apps to launch video dating as a safe way to date during the pandemic. And the usage of that feature has actually held as high today as it did during the pandemic, casual sex dating. So I think it's just a great example of a tech shift that started with the pandemic but is here to stay. MELODY HAHM: Tell me more about the ecosystem at large and how you plan to broaden your vision perhaps even post-pandemic.
I've spoken with Whitney Wolfe-Herd, the CEO of Bumble, quite a few times talking about the multipronged approach, right? Finding your best friend, finding business partners to network with, in casual sex dating to your romantic love interest. Are you envisioning with Match more of those sorts of investments going forward, especially now that we're coming out of the pandemic? HESAM HOSSEINI: At Match our role is really to help you find the one, find a meaningful connection.
And we're actually casual sex dating down on that. This summer, casual sex dating, it is a mixed bag. Some are looking for casual. Some are looking for a more serious relationship. But we actually predict that come the fall, we're going to see the biggest cuffing casual sex dating ever. And Match's role will be even more important in the fall. And just in the last year-- I've been a Match over a decade.
And in my experience, I haven't seen our business provide such an essential service as it has in the last year. Folks were isolated and lacked human connection, and we provided a platform that was able to keep them connected and provide meaningful relationships, even during the pandemic, casual sex dating.
So we're doubling down on that, casual sex dating, and that's all we're focused on. ZACK GUZMAN: Yeah, Hesam, it's been a tough year for singles out there. Not speaking from experience necessarily, but let's just say it's been tough. When we talk about the revenue here, though, I mean, we keep hearing that more and more people are looking to spend. I mean, have you seen a boost in terms of people doing so on Match?
And what kind of, I guess flexibility, in terms of pricing power do you have now, if it is to be the most powerful cuffing season of all time?
HESAM HOSSEINI: Yeah, we have we have had a historic year at Match. Our business trends have been at the strongest levels in the last five years. Pricing isn't an area that we're focused on. We think that for us, it's really about staying nimble, staying ahead casual sex dating the trends, and for our members, casual sex dating, providing the most valuable service. So for example, we talked about the vaccinated badge. At the peak of the pandemic when folks were hesitant and still wanted to get out there but not sure how to stay safe, we launched a feature that allowed them to disclose their dating preferences.
So are you still wearing a mask? Are you distancing? Is a hug hello OK? Getting that awkward COVID talk out of the way.
And as we look forward the next few months, a lot of singles are hesitant to get back into one-on-one first dates. That can be a high-pressure environment if you haven't dated for the last year. So we're actually revamping our events, where you can have a more social setting, it's a little bit more lighthearted, and get back out there without the pressure necessarily of a first date.
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Having sex with strangers and having public sex on car parks goes hand in hand. It's a thrill being watched while you do the dirty whether it be with your wife or another mans wife. It's a thrill just watching a couple have sex and you could be apart of the action. All as you need to know is where the meet is happening and just turn up! · Casual sex, like a delicate mousse, You two aren’t dating, you don’t get a say on what they do or what they wear or who else they have relationships with. (I mean · Casual dating implies a definite end to the relationship, as you are spending time together with the intention of having fun for only a temporary period of time. Casual dating doesn’t have to mean sex, either; it can simply mean spending time on romantic dates
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